In today’s ever-changing and interconnected world, the value of diversity and inclusion in the workforce cannot be overstated. Yet, many talented individuals with hidden potential remain untapped, facing barriers that prevent them from fully participating in the job market. The NEW BOOST™ initiative, a collaborative effort between African Heritage, Inc. and New North, emerges as a transformative force, dedicated to empowering hidden talent members and breaking down barriers to employment. Through a comprehensive approach that includes digital skills training, employment assistance, and access to an array of support services, NEW BOOST™ paves the way for individuals from diverse backgrounds to unleash their full potential and embrace the digital future.

A Pathway to Overcome Employment Barriers

NEW BOOST™ serves as a lifeline for individuals facing employment challenges. By offering free basic computer skills classes, the initiative levels the playing field and ensures that everyone has an equal opportunity to succeed in the digital economy. Whether one is looking to enter the job market for the first time, transition to a new career, or upgrade their skill set, NEW BOOST™ provides tailored support and resources to help potential workforce members overcome employment barriers and reach their full potential.

Digital Literacy for the Future Job Market

Digital literacy is no longer optional; it is a fundamental skill for thriving in the workforce. NEW BOOST™ recognizes the significance of digital literacy as a stepping stone to a promising future. By equipping participants with essential digital skills, such as computer proficiency and digital communication, NEW BOOST™ prepares them to embrace the opportunities presented by the ever-evolving job market. Digital literacy empowers individuals to remain competitive and adaptable, regardless of their chosen career path.

Creating Pathways to Meaningful Employment

The heart of NEW BOOST™ lies in its commitment to connecting participants to meaningful employment opportunities. As individuals gain digital literacy and upskill themselves, they become more attractive candidates to a broad range of industries and employers. Whether seeking roles in technology, healthcare, finance, or any other field, NEW BOOST™ nurtures a talent pool that can drive innovation and contribute to economic growth.

Nurturing Inclusive Learning and Supportive Communities

NEW BOOST™ is not just about teaching digital skills; it is about fostering an inclusive learning environment where individuals can thrive. The program offers one-on-one support and guidance, ensuring that each participant receives personalized attention. Beyond technical skills, NEW BOOST™ recognizes the importance of cultural sensitivity and mentorship. By providing culturally aware mentors, the initiative supports participants in navigating their unique backgrounds while building confidence and self-belief.

Additionally, the journey towards personal and professional growth often benefits from guidance and support from experienced mentors. Recognizing this, the NEW BOOST™ initiative goes beyond providing digital skills training and employment assistance. By connecting participants with dedicated success coaches and mentors, the program ensures that individuals have access to a wide array of support services. From essential resources offered by the Bay Area Workforce Development to practical assistance with childcare, transportation, internet access, and housing, NEW BOOST™ aims to empower participants to overcome barriers and realize their true potential.

By embracing hidden talent and providing them with opportunities to shine, organizations can build a future that is more equitable, dynamic, and prosperous. Gaining hidden talent members in the workforce holds immense importance for several reasons:

1. Diversity and Inclusion:

Hidden talent represents individuals from diverse backgrounds, experiences, and perspectives. By integrating them into the workforce, organizations can foster a more inclusive and diverse workplace culture. This diversity enriches decision-making processes, encourages innovation, and enhances creativity, ultimately leading to a more robust and adaptable organization.

2. Unlocking the Power of Untapped Potential:

Hidden talent often comprises individuals who have faced systemic barriers or lacked access to opportunities. By bringing them into the workforce, organizations unlock untapped potential and access a pool of talented individuals who can bring fresh ideas, unique skills, and valuable insights to the table in ways that benefit both the individual and society.

3. Addressing Skill Shortages:

Many industries face skill shortages in specific areas. Integrating hidden talent members into these industries can help address these shortages, as these individuals may possess the skills and expertise needed to fill critical roles.

4. Meeting Demographic Changes:

The demographics of the global workforce are changing, with increasing diversity and representation from different cultural backgrounds. Embracing hidden talent members ensures organizations remain relevant and responsive to demographic shifts in the workforce.

5. Economic Growth:

Integrating hidden talent into the workforce contributes to economic growth by increasing productivity, reducing unemployment rates, and fostering consumer spending. This, in turn, leads to a stronger and more sustainable economy.

6. Social Impact and Community Development:

By offering opportunities to hidden talent members, organizations positively impact communities and contribute to social development. Gainful employment not only uplifts individuals and their families but also strengthens the communities in which they live.

7. Fostering Corporate Social Responsibility:

Embracing hidden talent aligns with the principles of corporate social responsibility. Companies that actively promote diversity and social inclusion are perceived more favorably by consumers, investors, and other stakeholders, for good reason.

8. Future-Proofing the Workforce:

The digital age demands a diverse skill set, with digital literacy being a crucial component. By equipping hidden talent members with digital skills and integrating them into the workforce, organizations future-proof their talent pool and enhance their ability to thrive in an increasingly technology-driven world.

9. Employee Engagement and Retention:

Embracing hidden talent fosters an inclusive and supportive work environment, which contributes to higher employee engagement and retention rates. When employees feel valued and supported, they are more likely to stay committed to their organization.

10. Driving Social Change:

By actively seeking to bring hidden talent members into the workforce, organizations can be agents of positive social change. This sends a powerful message that equal opportunities and inclusion are core values, encouraging other businesses and industries to follow suit.


In a rapidly digitizing world, NEW BOOST™ emerges as a transformative force, empowering individuals from diverse backgrounds to unlock their hidden talent and embrace the digital future. NEW BOOST™ is an inclusive initiative for anyone seeking to enhance their digital literacy and secure meaningful employment opportunities. By providing free computer skills training and fostering a supportive learning community, NEW BOOST™ paves the way for individuals to realize their potential, contribute to society, and shape a promising future for themselves and their communities. Together, we can bridge the digital divide and create a more equitable and prosperous workforce for all.

We held an EIC Discussion Series webinar to discuss NEW BOOST™ for Hidden Talent, a collaboration helping the BIPOC community gain digital skills and meaningful employment. The webinar highlighted lessons learned from this workforce development initiative powered by Microsoft, the Bay Area Workforce Development Board, and New North. Listen here to gain access to the insightful discussion on enhancing workforce development and unlocking hidden talent in your community!

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At Economic Impact Catalyst, our mission is to activate a world where there is equitable and inclusive access to entrepreneurship. We believe that entrepreneurship is the key to equitable and inclusive economic development. Our team’s main focus every day is to make it easier for founders to launch businesses in order to create wealth for themselves, for their teams, and for their communities. To learn more about our technology and market research solutions, built exclusively to catalyze entrepreneurship-led economic development efforts, book a call with us today.