In this episode, on Breaking  Down Barriers, host David Ponraj has a conversation with Dr. Saras Sarasvathy, esteemed Professor of Strategy, Entrepreneurship and Ethics at the University of Virginia Darden School of Business. She is a leading scholar on the cognitive basis for high-performance entrepreneurship, and author of the acclaimed books, “Effectuation: Elements of Entrepreneurial Expertise” and “Effectual Entrepreneurship.” During their discussion, we hear the backstory of David’s first failed business that prompted the launch of Startup Space, to help future entrepreneurs avoid the pitfalls that he faced. The concepts of Effectuation, customer voice versus customer skin, employee autonomy and mastery, and education problems versus resource constraint problems come into play during this intimate, lively conversation between two passionate change-makers who will no doubt help lead the charge to effectuate the future of entrepreneurship-led economic development.

Learn more about Saras’ work: darden.virginia.edu

Learn more about Effectuation: www.effectuation.org

About Breaking Down Barriers
This podcast explores the opportunity to build wealth in local, regional, and national economies through entrepreneurship-led economic development. Episodes feature change makers with innovative approaches to empowering people to start businesses that create wealth for their families and improve outcomes for their communities. Conversations highlight work being done in communities across the U.S. to break down barriers to entrepreneurial opportunity in underserved and underrepresented communities. In this series, we share authentic stories about the impact that entrepreneurship-led economic development has on the local economy and connect a global network of passionate economic developers.

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Breaking Down Barriers is a presentation of Economic Impact Catalyst and is hosted by David Ponraj with production and editing by Jacqui Dietrich and Lauren Bernard with voice talent by Antoine Long. Please rate, review, and subscribe to Breaking Down Barriers, available for free wherever you listen to your podcasts!

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